The hustle and chaos defining New York City often makes for women with multifaceted personalities. Mastering a hectic everyday life in the Big Apple, the New York woman adopts a cool a carefree attitude towards all the hazards, changes and unexpected surprises the city throws their way. This modern individual serves as the inspiration behind the latest DKNY Autumn ’17 campaign, fronted by model Emily Ratajkowski. Inspired by a life in a restless city, the campaign titled #OnlyInDKNY aims to capture the modernity of a city constantly defined by change, unforeseen opportunities and unplanned turns of events.
Ratajkowski takes us through the streets of New York as she sweeps through different shifting phases of the life of the DKNY woman. Appearing in key items from the New York-based brand, such as the puffer jacket in snow-white with the iconic logo printed on the back, or a classic boyfriend blazer over a cropped top, she encounters street performers and athletes, figures who make up the everyday environment of the city space. Embracing an urban and relaxed style, beyond the imperative of a hectic day – no matter your native city – relaxed is most definitely the mantra at DKNY this season.